Ford’s marketers often appear to live in a sort of surrealist parallel universe. How else to explain their enlistment of Kermit, the self-effacing, hand-operated amphibian, to pitch the Ford Escape Hybrid? This SUV has the makings of a game-changing, ass-kicking product. It’s a genuine full hybrid, with components licensed from Toyota. It’s sized, styled and priced to the mainstream’s liking. Yet, saleswise, the hybrid Escape is croaking. Methinks Ford’s spokesfrog hasn’t given the Escape Hybrid the marketing momentum it deserves.
[Source : The Truth About Automobiles]
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