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A BMW billboard that brings advertising to life!

Posted on Apr 3, 2008 01:26:39 PM | Filed under: Moscow, M cars, Billboard, cars, Technology, BMW | Choose Languages :
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This is probably the most impressive thing I’ve seen in the last few days or even weeks here and to be very honest this is also the most refreshing piece of news too. I’ve had a very good day this far with stuff that is so cool that I cannot believe that some of them even exist. This billboard of BMW is probably the ideal Billboard I have seen, of course after the US Billboard 100. But then a close second to music’s biggest list is not at all bad for the British motoring giants.

This is a billboard of BMW ‘M’ automobiles that hangs on the streets of Moscow and in all reality; photos don’t do any justice to it. The company is trying to promote its new ‘M’ vehicles and in an effort to gain king-size publicity, they’ve come up with theses king-sized boards. To say that this looks awesome is an understatement. The Billboard actually has real cars on it! Yes, those automobiles that you see are damn real and I’ve no clue how they are hanging on like that against gravity.
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As if all that were not enough, to make it appear more life-like, the lights on the automobile go on at night! I’m still assuming that the car has many internal parts removed and everything under the hood is nearly empty. Maybe that makes it light enough to hang on. Even then it is no mean feat. If they are ‘ready-to-run-on-road’ cars, then I’m stunned. Anyway, hats off to BMW for this astonishing adventure.
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Source

[Source : Auto Motto]

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